At the launch of Let’s Move! in 2010, President Obama established a Task Force on Childhood Obesity clearly stating his goal to solve the problem of childhood obesity within a generation and announcing the First Lady’s role in leading a national public awareness effort to improve the health of our children.  

He stated: "To meet our goal, we must accelerate implementation of successful strategies that will prevent and combat obesity. Such strategies include updating child nutrition policies in a way that addresses the best available scientific information, ensuring access to healthy, affordable food in schools and communities, as well as increasing physical activity and empowering parents and caregivers with the information and tools they need to make good choices for themselves and their families. They will help our children develop lifelong healthy habits, ensuring they reach their greatest potential toward building a healthier and more prosperous America."