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NBA and WNBA joins First Lady’s Let’s Move campaign with PSAs and 350 events around the country

One way to get kids moving is to get a little help from some professionals. Let’s Move! and the National Basketball Association (NBA) announced they are teaming up in the fight against childhood obesity by inspiring kids through PSAs, helping kids meet the PALA challenge and hosting free physical activity clinics around the country.

The PSA will tip off Sunday, April 24 during the NBA Playoffs with the debut of an NBA FIT/Let’s Move! public service announcement featuring the First Lady. In the PSA, the First Lady encourages young fans to use the game of basketball to get 60 minutes of activity per day and discusses her family’s love of the game: “If you’re anything like our family, then you love to play basketball. It’s an amazing sport. Most importantly, playing basketball for just one hour a day is a great way to feel good and stay strong.”

NBA stars Chris Paul of the New Orleans Hornets and Grant Hill of the Phoenix Suns are council members for the President’s Council on Fitness, Sports, and Nutrition and along with the NBA, WNBA, NBA FIT and the NBA development league will work to help 250,000 young people achieve the Presidential Active Lifestyle Award Challenge (PALA).

In addition, the NBA has extended its effort into the Hispanic community with the introduction of the éne•bé•a marketing platform in 2009. A number of the 350 events in the coming year will be targeted to local Hispanic communities through éne•bé•a En Forma (NBA FIT), which promotes healthy and active lifestyles to Hispanic youth.

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