As you’ve already seen on this blog, this week marks the one year anniversary of the launch of the Let’s Move! initiative.

Today, at 4 pm ET, the First Lady will deliver a major address focused specifically on the campaign’s efforts to meet the needs of parents.  In a personal speech, Mrs. Obama will share how this issue has affected her as a parent, highlight the momentum Let’s Move! has gained, and look ahead to what more needs to be done to reduce childhood obesity.  Also, to provide parents and families with information on healthy food and physical activity options for children, the First Lady will unveil a national Let’s Move! PSA campaign, created by the Ad Council, that will reach 33,000 media outlet.

Click here at 4 pm ET to see the remarks live.