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Let' Move Blog

Let's Move This Week

Let me introduce myself. My name is Robin and I'm the new Executive Director of Let's Move! Today we sent our first newsletter -- we'll send these regularly so that you know what's happening with Let's Move! and so that we can share some of the great work that's happening around the country. Sign up to get updates like this one delivered to your inbox here.

On September 14th, we announced the 1 Million PALA challenge. It's a challenge for all Americans to get a Presidential Active Lifestyle Award -- a six week program where kids log 60 minutes of physical activity a day and adults log 30 minutes a day. The First Lady signed up and the Let's Move! team signed up. How about you? Help us get to one million, 21 days makes a habit and if you can do 6 weeks we hope you can make it part of your daily routine.

The First Lady has been very busy. She went to New Orleans last week and visited an elementary school that got the HealthierUS Schools Challenge gold with distinction award. The school, rebuilt after Hurrican Katrina, was one of 25 schools that achieved this award in their county. We want more schools to get this award, we are aiming for 1000 more schools by 2011. Talk to your school about becoming a HealthierUS School, there's technical assistance and online applications available starting October 1st.

And earlier this week the First Lady spoke to the National Restaurant Association acknowledging them for the work they are already doing with their Healthy Food Initiative and and asked them to do more to help solve the problem of childhood obesity.

As a mom to two young boys and as Executive Director of Let's Move!, I am motivated by the First Lady's call to action - to solve the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight. We know that meeting this goal won't be easy and that it won't happen overnight. We all have a role to play to help put children on a path to success.

Until next week,

Robin Schepper
Executive Director, Let’s Move! Initiative

Earn Your Presidential Active Lifestyle Award

The First Lady showed her athletic abilities last week by training with 120 kids from New Orleans and the NFL for a Play 60 clinic with the help of FuelUptoPlay60. The NFL committed to getting 200,00 kids to sign up for the Presidential Active Lifestyle Award program.



Rising to the President's Challenge
Posted by Dominique Dawes, Co-Chair, President's Council on Fitness, Sports and Nutrition

Yesterday was the first meeting of the President's Council on Fitness, Sports & Nutrition, and it went great!


Become a Winner of the Presidential Active Lifestyle Award
Posted by Kathleen Sebelius, Secretary of the US Department of Health and Human Services

We are proud to announce the Presidential Active Lifestyle Award Challenge! The good news is: winning an award isn’t hard. You don’t have to be able to do a back flip like Dominique Dawes or a triple axel like Michelle Kwan. You don’t have to dunk a basketball like Grant Hill.


It's Childhood Obesity Awareness Month
Posted by Shale L. Wong, MD, MSPH

By Presidential proclamation and Congressional action, September 2010 has been declared the first Childhood Obesity Awareness Month.



Turn Off Your Television Week

When: September 19-25, 2010

Our kids spend a lot of time in front of screens: televisions, computers, phones. This September 19-25 is National Turn Off Your TV week.  Take the opportunity to get outside, go for walk, play with friends, and keep moving.  Your kids may have so much fun they won't even miss it!



Join the Recipes for Healthy Kids Challenge
Get your team's delicious recipe ready for primetime! The recently launched Recipes for Healthy Kids Challenge is in full swing and looking for creative ways to prepare whole grain foods, dark green and/or orange vegetables, and dry beans and peas. First Lady Michelle Obama and USDA created the contest to inspire food service staff, chefs, students and communities to develop nutritious, tasty and kid-approved foods that can be served both at school and at home.